The experiential store by Firefox bikes will have a rock climbing zone and a Kids lounge.
In view of unprecedented sales of bicycles due to the ongoing pandemic, Firefox Bikes has opened an experiential store including premium bikes for kids and teenagers in Delhi.
The experiential store is located inside the biggest toy and cycle market in North India (Jhandewalan, New Delhi). The store has a unique graffiti wall using blocks, a rock climbing zone, a Kids lounge, and many other exciting activities dedicated to children. The store also aims to have Kids Bikes (3-9 years) and Junior Bikes (9-12 years). The cycles will range from 14” to 24” segment from the price point INR 5500 to 17500.
Since the pandemic, Firefox bikes has registered a double sales growth coming majorly from children, hybrid, and adult leisure bikes. The company has also strengthened its online presence by integrating the dealer network, inventory, and even after-sales service on the cloud. The company has registered a ten times increase in online sales since May 2020.
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