On the occasion of Menstrual Hygiene Day, the brand collaborated with the state police forces of Gurgaon, Noida, Jaipur, and Indore to honour officers.
As Indian grapples with the second wave of the Coronavirus, frontline workers have been seen as the true champions in the fight against the virus. On the occasion of Menstrual Hygiene Day, Paree, the sanitary napkin brand, associated with state police forces in Gurgaon, Noida, Jaipur, and Indore to honour women police officers and distributed pads.
To mark the occasion, the company launched their newest variant Paree Super Ultra pads and organized a menstrual hygiene drive across cities.
Sahil Dharia, the Founder and CEO of Paree said, “Women are the backbone of our society, whether it is amidst a global pandemic, or in our everyday life."
Menstrual Hygiene Day with police officers
Through this initiative, Paree showed gratitude towards the female frontline workers by launching their new product- Paree Super Ultra. The product, which has been designed to provide the right menstrual support for the physically demanding professions of women, were given to the police officers.
"As a feminine hygiene brand, Paree understands the many avatars of the Indian woman and ensures that periods do not come in the way of them performing their duty. We are determined to offer products that cater to our resolute and confident women who are always on the go," Mr. Dharia said.
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