Sharma Ji Ka Aata, a Pune-based brand, got funding in Shark Tank India!

Sharma Ji Ka Aata is a brand from Pune that brings to you freshly milled aata (flour) with lower adulteration and healthier versions of grains.

If you want to avoid running down the local mill to get adulterated flour and want a healthier version of aata for your family, then Sharma Ji Ka Aata is here to help you out. Recently featured in the second season of Shark Tank India, this brand from Pune brings to your doorstep freshly milled aata from the grains you choose and offers customization of aata according to your preferences.

Sangeeta Sharma started the brand out of a need for finances for her younger son's intestinal surgery and cardiac arrest treatment for her husband. Sangeeta used to prepare fresh aata and deliver it on her own because she couldn't afford a delivery boy. Her elder son Pranav Sharma then joined her in the operations, while continually working on his job.

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Today, Sharma Ji Ka Aata has more than 40 types of flours in their product category and has catered to 4000 customer needs in Pune. Their products are available across major stores in the city and various online portals like their website and Amazon.

The brand customizes the aata according to the preferences of the customer. For that purpose, they have an expert nutritionist Sapna on board from whom you can consult regarding the staples best suited for your body. The most preferred aatas by consumers are sharbati wheat, multigrain, jowar, and bajra. As the founders mentioned on the show, the aim of SJKA is to become a household name in India and provide healthy and unadulterated aata to its customers.

The Pitch

Sharma Ji Ka Aata was established as a brand in 2019 and generated sales of Rs. 12 lakhs for the FY 20-21 and Rs. 27 lakhs the following year. They have projected sales of Rs. 40 lakhs for the coming year and are expected to generate a net profit of roughly Rs. 15 lakhs, 38% of the sales. The co-founders pitched a deal of Rs. 40 lakhs for 10% equity initially, but it was closed by Anupam Mittal for Rs. 40 lakhs for 20% equity, as seen on the show.

Where are they located: Shop No 3, Sonchapa Society, Ivy Estate Rd, Wagholi, Pune, Maharashtra.

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