Home hygiene brand Koparo announces Mira Kapoor as brand ambassador

The brand Koparo announced Mira Kapoor as a brand ambassador to promote safe and sustainable cleaning practices in premium households across India.

D2C brand Koparo, a leading provider of non-toxic cleaning solutions for modern and premium homes, has announced Mira Kapoor as their brand ambassador. As the brand believes, Mira Kapoor is one of the most trusted voices in the health and wellness category, a millennial hands-on mum, who has spoken about wellness and is abuzz with tips to have healthy home surroundings.

As part of this exclusive tie-up, Mira Kapoor will endorse Koparo’s core products, including their innovative dishwashing liquid and fabric conditioner. This collaboration aims to promote the importance of safe and sustainable cleaning practices in modern homes across India.

The brand is betting on the brand rub-off from engaging a celebrity like Mira Rajput Kapoor to help cut through the clutter in this space.

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Simran Khara, the founder of Koparo, says, “We believe in the power of digital influencers and authentic conversations. For Koparo, this is a significant step, as post the fundraising, we are now embarking on our growth journey. We want to build Koparo’s awareness in premium homes. We are a first mover in this space, which has long been dominated by legacy brands and we believe our association with Mira will accelerate the brand-building journey of Koparo.”

Commenting on her association with Koparo, Mira Kapoor, a renowned actor and a proud mother of two, says, “ I'm very excited to partner with Koparo. Their dedication to crafting plant-based, sustainable, and safe home cleaners truly resonates with my personal values. Knowing that their products are not only effective but also safe for kids and pets brings me immense peace of mind as a modern millennial parent. Together, with Koparo, I am eager to empower individuals and families to make informed choices for their homes. By raising awareness and offering eco-friendly cleaning solutions, we can contribute to a healthier and more sustainable future.”

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