Health food startup Millé ropes in Anushka Sharma as brand ambassador

A health food startup Millé, a recently launched brand by Wholsum Foods offering high plant protein, fibre-rich, millet-based health foods to customers of all ages, has roped in Anushka Sharma as their ambassador.

Wholsum Foods recently launched its second brand, a health food startup Millé offering high plant protein, fibre-rich, millet-based health foods to customers of all ages and roped in the Bollywood actor and producer Anushka Sharma as its brand ambassador. Combining the goodness of millets, lentils, and legumes, Millé has been positioned as the "perfect choice for health and fitness-conscious customers looking to enhance their meals with quality plant protein".

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With the increasing focus on wellness post-COVID-19, Millé’s range of delicious, nutritious products offers customers healthy food options with high plant protein and fiber, all-natural ingredients, and very low sugar. Its range of daily foods and snacks currently includes breakfast cereals, pancakes, cake mixes, and gluten-free grain alternatives to rice and wheat.

Earlier today, Wholsum Foods brand ambassador Anushka Sharma, who invested in the company in 2022, having been a customer of Slurrp Farm, took to Instagram to share glimpses of a typical day in her busy life. Known as an advocate of healthy living and sustainable eating, she shared how adding Millé to every meal is helping her stay active and light through the day, fight cravings, and enjoy healthy indulgences.

Launched in 2023 - the UN declared ‘International Year of Millets’, Millé is an innovative super grain company actively promoting the consumption of the nutrient-rich, climate-smart grain that uses very little water and no fertilisers or pesticides. Talking about the association, Sharma said, "Millé offers the perfect combination of high plant protein and fiber that helps you eat right and live an active, healthy, fulfilled life at any age. We’re are happy to be a part of the millet movement, which is bringing this ancient climate-friendly super grain back to the mainstream."

Talking about the launch, the co-founders of the brand, Shauravi Malik and Meghana Narayan, Co-Founders, Wholsum Foods said, "Millé is a super grain food company that brings the health-conscious consumer fabulous, sustainable food, which is backed by science, rooted in traditional knowledge and easy to prepare. Millé offers our customers healthy food options with increased plant protein which comes from the unique combination of millets with lentils and legumes. With rising diabesity, cardiovascular diseases, and unhealthy eating culture, Millé helps people make a positive change towards a holistically healthier, happier way to eat using ancient super grains that are inherently good for you and good for the planet."

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