Being Human Clothing launches its ‘Being Conscious’ Range in partnership with Fairtrade India

Being Human launches a clothing collection 'Being Conscious' in collaboration with Fairtrade India and cotton farmers in Gujarat and Tamil Nadu.

Being Human Clothing, a fashion brand unveiled its exclusive sustainable clothing collection in partnership with Fairtrade India. The collaboration underscores their commitment to promoting social change through fashion decisions and supporting Fairtrade Cotton farmers in Gujarat and Tamil Nadu. 

The new collection in collaboration with Fairtrade India offers customers fashionable apparel with a responsible style statement. This is the first time a brand is launching an entire Fairtrade Collection from Chinos to Shirts and T-shirts from the start. The collection has been made with cotton grown by Fairtrade Certified farmers from across India. The Cotton for the Chinos has been grown by farmers from Manavadar Organic Farmer’s Association and promoted by Suminter Organic Junagadh district in Gujarat. The Shirts have been made with Cotton from Anandhi Farmers Association in Tamil Nadu, promoted by Anandhi Textstyles. 

Mr. Sanjeev Rao, CEO of Being Human Clothing, emphasized the importance of this initiative, saying, “Our 'Being Conscious’ Range is a testament to our commitment to making sustainable fashion mainstream.

Mr. Abhishek Jani, CEO of Fairtrade India said, “This Fairtrade certified ‘Being Conscious’ clothing collection extends their commitment to the society and the environment, delving deeper into the supply chain, aligning with the Sustainable Development Goal 12, which is Responsible Consumption and Production.

The new line is available at Being Human brand stores nationwide and online at beinghumanclothing.com.