M-League, one of India’s Premier Platform Companies for Gaming, today announced the launch of Blast+, a dedicated Free-to-Play publishing arm. Blast+ will help both global and indie game developers publish and scale their games in India, the fastest-growing mobile gaming market in the world.
“We believe that Free to Play (F2P) represents the next big opportunity for gaming in India,” said Sai Srinivas, Co-Founder, of M-League, “The F2P market in India is on the same level that skill gaming was in 2018 when we started MPL. We are already seeing some green shoots, with an uptick in In-App Purchases (IAP) as well as willingness to try new titles.”
Blast+ aims at bringing new games to India from global and indie gaming studios, with a dedicated focus on localisation, marketing, live operations, payment solutions, data analytics and robust customer service. The company has put together a powerhouse team of industry veterans from EA, Activision Blizzard, Riot Games, Wargaming and Scopely, bringing expertise in game publishing and player engagement.
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