Richa Chadha and Ali Fazal launch their own fashion label Ehaab Couture to support the artisans from Lucknow on World Artisans Day

Actors Richa Chadha and Ali Fazal, in collaboration with renowned designer Yasmin Saeed from Lucknow, proudly announce the launch of Ehaab Couture, a fashion label dedicated to celebrating and preserving India's revered art of Chikankari embroidery. Inspired by the cultural richness of Lucknow, Ehaab Couture encapsulates the essence of tradition, nostalgia, and old-world charm. The name "Ehaab" itself, derived from the word 'ehb,' meaning 'spiritual favor,' reflects the brand's ethos of gifting the world the unparalleled beauty of Chikankari. 

"Chikankari is Lucknow's gift to the world," says Ali Fazal. "With Ehaab, we envision fashion as a medium of love, where each piece is crafted by hand, carrying the soulful essence of the artisans who meticulously weave every thread." 

The brand emphasis that it is not merely a fashion label; it's a commitment to honouring the legacy of artisans who have safeguarded India's handcrafted heritage for generations. Through ethical collaboration and support, Ehaab aims to nurture both the art of Chikankari and the hands that bring it to life. 

"Our collaboration with the artisans of Lucknow is rooted in compassion and respect," adds Richa Chadha. "Ehaab Couture invites you to experience the magic of handmade craftsmanship and join us in our mission to preserve one of  India's many cultural art forms".

The exclusive collection of Ehaab Couture features a range of meticulously handcrafted Chikankari kurtis and kurta sets, exuding timeless elegance and sophistication. From vibrant hues to classic neutrals, each piece is a testament to the brand's dedication to quality and tradition.