Expert Insights: Evolving Handloom Trends with Tradition, Innovation, and Sustainability

Handloom might have a long history of origin in India but has been evolving since then. While the condition of the handloom weavers might remain the same, the industry has always seen the change in terms of patterns, and styles that appear on the finished products with the handloom fabrics. From clothing to mats, carpets, rugs, bedsheets, cushion covers, and other handloom articles, this story aims to figure out what’s the trends for the products. 

Local Samosa talked with industry experts including Anant Sethi, Fashion Expert and Designer at Narayani Vastra, Ayushi Dewan, Founder of Aadews, Ankur Shukla, Founder of Tara-C-Tara and Neha Jhunjhunwala, Owner and Founder of Onset Homes.

Intricate Embroidery and Sustainable Fabrics

The handloom industry is witnessing a dynamic evolution, blending traditional artistry with contemporary trends in fabric, decor, and other products. 

Anant Sethi explained, "In terms of trending patterns and designs, intricate embroidery is a standout element. This form of embellishment adds a layer of sophistication and intricate beauty to garments, making them suitable for both casual and formal occasions."

The choice of fabric plays a crucial role in the appeal of handloom products. Comfortable yet fashionable materials such as chanderi, silk chanderi, pure cotton, and pure organza are celebrated for their lightweight, breathable qualities, ideal for the Indian climate. Summer collections highlight soothing warm whites and soft pastels, while winter collections feature rich, vibrant colours. Additionally, velvet collections for festive and winter seasons promise luxurious comfort and style.

"The art in the handloom industry is also evolving, with a renewed focus on sustainability and eco-friendly practices. The industry is dedicated to minimising its environmental footprint through sustainable materials and processes, exemplifying a seamless merger of sophisticated style and cultural heritage," he simplified.

Blending Tradition and Innovation

In the handloom industry, the interplay of tradition and innovation is driving exciting trends in patterns, elements, designs, and art across fabric, decor, and other products. 

"Trending patterns are increasingly characterised by a mix of bold motifs and delicate embroideries. These elements not only add a layer of sophistication to garments but are also visually appealing. Floral patterns and geometric designs are particularly prominent, offering a fresh take on classic styles," stated Ayushi Dewan.

There is a significant shift towards breathable, sustainable materials such as organic cotton and hand-spun silk. These fabrics ensure comfort in the Indian climate and align with the global movement towards eco-friendly and sustainable fashion. 

She clarified, “Our latest collection features garments made from these materials, emphasising comfort without compromising on style. Accessories crafted from repurposed materials are becoming increasingly popular, highlighting a commitment to sustainability. We are embracing this trend by creatively repurposing leftover materials, reducing waste, and contributing to a more sustainable future. Our collection caters to the modern Indian woman, focusing on inclusivity and versatility. We offer a wide range of sizes and styles, ensuring accessibility for everyone. Midi dresses with practical features like pockets and versatile co-ord sets allow for seamless transitions from casual outings to formal events."

The handloom industry is at a pivotal point where tradition meets innovation. “We are proud to be at the forefront of this movement, creating products that honour our heritage while embracing contemporary trends,” quipped Ayushi Dewan.

Fresh Perspective on Age-Old Techniques

In the dynamic world of handloom, the resurgence of traditional artistry combined with contemporary design is setting new trends.

Ankur Shukla shared, "We observe a growing preference for intricate patterns and natural elements that evoke a sense of nostalgia while appealing to modern sensibilities. Floral motifs, geometric designs, and abstract forms are making a significant impact, blending age-old techniques with a fresh perspective."

There is a distinct move towards sustainable and eco-friendly materials such as organic cotton, linen, and hand-spun silk. These fabrics are celebrated for their environmental benefits, unparalleled comfort, and elegance. They are often adorned with bold patterns in earthy tones, muted pastels, and vibrant jewel hues, reflecting a harmonious blend of tradition and innovation.

"The art in the handloom industry is witnessing a revival as artisans explore new ways to interpret traditional designs. Hand-painted fabrics, intricate embroideries, and innovative dyeing techniques bring a modern twist to conventional methods. This blend of old and new is what makes handloom products unique," he mentioned.

Ankur Shukla remarked, "We are proud to be part of this movement, infusing our collections with the essence of these trends. Our designs reflect a perfect balance of sophistication and relaxed elegance, suitable for various settings, from casual day outings to formal gatherings. The versatility of our pieces, coupled with their mix-and-match potential, ensures that they cater to the modern individual's dynamic lifestyle. The future of the handloom industry lies in preserving traditional artistry while embracing contemporary designs and sustainable practices. This synergy continues to inspire and drive innovation in our creations."

Embracing Imperfection

Neha Jhunjhunwala observed, “In a world where everyone is chasing perfection, the beauty of imperfection, known as Wabi Sabi, is being celebrated in the home decor industry. The unique charm of handmade articles lies in their imperfections, which are now being highlighted as their USP. At Onset Homes, we take pride in using such exquisite textiles. Whether it's the handloom fabrics from Bhagalpur, Bihar, or the intricate hand kantha embroidery from Barasat, Bengal, we embrace and celebrate these traditional crafts.”