Banana Fibre & Water Hyacinth: How the Startup Ombak is Revolutionising Sustainable Furniture

In a world increasingly conscious of environmental impact, Shruthi Prakash's startup, Ombak, is making waves with its innovative use of natural fibres in furniture design. Founded in 2022, Ombak blends traditional craftsmanship with sustainable materials such as banana fibre and water hyacinth to offer a refreshing alternative to conventional home decor.

The Birth of Ombak: From Passion to Business

Shruthi Prakash, a 28-year-old Chennai native, always had a passion for home decor. Her journey from a management professional to an entrepreneur was catalysed by her growing interest in eco-friendly design. After spending years overseeing design and marketing for real estate brands, Shruthi decided to pursue her passion full-time.

Upon moving to Indonesia following her marriage, Shruthi immersed herself in the local culture, which had a strong inclination towards sustainable practices. This cultural shift provided the perfect backdrop for the official launch of Ombak, named after the Bahasa word for "large wave," symbolising the impact she hoped to make in the world of home decor.

Sustainable Materials: Banana Fibre and Water Hyacinth

Ombak’s furniture stands out for its use of natural fibres, which include banana fibre, water hyacinth, and seagrass. Each material is carefully chosen for its environmental benefits and aesthetic appeal.

• Banana Fibre: Known for its durability, banana fibre is harvested from the banana plant’s stem. Shruthi describes the process of creating furniture with banana fibre as meticulous. The stem is extracted, dried, and woven into fabric sheets or ropes, which are then moulded into various furniture forms. This material not only provides strength but also offers a sustainable option due to its abundant availability throughout Asia.
• Water Hyacinth: Often considered a weed in many countries due to its rapid growth, water hyacinth is utilised by Ombak for its beauty and unique golden hue when dried. This fibre is softer compared to banana fibre and is ideal for items like foot rugs, where a touch of elegance is desired.
• Seagrass: This underwater plant offers a rougher texture and is used primarily for wall decor or non-touchable surfaces. Its robust nature makes it suitable for various decorative applications, adding a natural, earthy charm to Ombak’s products.

Crafting with Purpose: The Sustainable Approach

Ombak is committed to not just using sustainable materials but also adhering to eco-friendly manufacturing practices. Shruthi’s exposure to Indonesia’s advanced sustainable design practices deeply influenced her approach. The country’s emphasis on recycling, using sustainably sourced wood, and crafting high-quality, long-lasting products shaped her vision for Ombak.

The startup’s process involves close collaboration with local artisans in both India and Indonesia, blending traditional techniques with modern design sensibilities. This cross-cultural collaboration ensures that each piece is not only eco-friendly but also beautifully crafted.

Market Potential, Consumer Response & The Future of Ombak

Ombak taps into a growing market of environmentally conscious consumers. A 2022 survey by Bain & Company revealed that over 60% of Indian consumers are willing to pay a premium for sustainable products, driven by increasing environmental concerns. Shruthi aims to capitalise on this trend, offering products that align with modern values of sustainability and social responsibility.

As Ombak continues to grow, Shruthi is exploring new materials and techniques to further enhance the brand’s sustainability. Current research includes the potential use of paper and raffia palm fibres, aiming to expand the range of eco-friendly options available.

Shruthi’s goal is to create a comprehensive studio that serves as a one-stop destination for products made entirely from natural fibres and fabrics. Despite the challenges of changing consumer habits and competing with mainstream, unsustainable options, Ombak remains a beacon of hope for a greener future in home decor.

A Call for Conscious Choices

Ombak’s journey is a reminder of the impact that mindful choices can make in the world of home decor. As Shruthi Prakash’s startup continues to inspire with its sustainable innovations, it encourages consumers to rethink their approach to furniture and decor. By incorporating natural fibres into their homes, individuals can make a meaningful contribution to environmental sustainability and embrace a lifestyle that values both beauty and responsibility.