New-Age Homegrown Brands of Jodhpur you Need to Check Out

Jodhpur, famously known as the Blue City, has experienced a rise in homegrown brands in recent years. These passionate and innovative ventures are not only preserving Jodhpur's rich heritage but also gaining international recognition. From artisanal footwear and handcrafted home décor to gourmet desserts and sustainable fashion, these brands embody the city's entrepreneurial spirit. As they continue to expand and innovate, they enrich the local economy and establish Jodhpur as a center of creativity and entrepreneurship on the world stage.

1. Sole Craft

Sole Craft was born from a passion for artisanal footwear and a mission to revive traditional Jodhpuri craftsmanship. Founded by a group of young entrepreneurs, Sole Craft seeks to blend contemporary designs with age-old techniques, offering a unique blend of the old and new. Sole Craft was started with the simple desire to build the best shoes using natural and sustainable materials over synthetic fibers, which other companies consider far too expensive. Their products range from classic loafers to trendy sneakers.

2. iCraft

iCraft was founded by Sushma Niraj Sethia in 2018 with a simple yet profound vision – to redefine how we perceive home interior design. The brand's specialty is creating exquisite interior decor like tableware, serveware, and wall decor with metal collections incorporating beauty and functionality seamlessly. Their product range includes cushion covers, table runners, wall hangings in unique collections.

3. Miss Cheesecake

Miss Cheesecake by Pooja Balani started as a home-based venture by a passionate baker who wanted to bring the joy of gourmet cheesecakes to Jodhpur. The brand was created to cater to the growing demand for high-quality, artisanal desserts. Miss Cheesecake specialises in various cheesecakes, from classic blueberry to innovative flavours like mango, biscoff, and Nutella. In an Instagram video, they mentioned that biscoff cheesecake is the most sold item on their menu. Miss Cheesecake has become a beloved name in Jodhpur's dessert scene. The brand makes its own cream cheese!

4. Vinita Bhansali

Vinita Bhansali is a clothing brand founded by a talented designer who is passionate about contemporary fashion and infused with traditional Rajasthani elements. The brand aims to create elegant and timeless pieces that resonate with modern women. It offers a range of women's apparel, including dresses, sarees, and lehengas. The designs often feature intricate embroidery, hand-block prints, and rich fabrics that reflect the cultural heritage of Rajasthan while maintaining a contemporary aesthetic.

5. Teen Peedhi

Teen Peedhi, meaning "three generations," was established to celebrate and preserve traditional Rajasthani culinary traditions. The brand was founded by a family with a rich heritage of making achar (pickles), papad, and chutneys, passed down through generations. Teen Peedhi specialises in handcrafted pickles, papads, and chutneys made from authentic recipes. They use high-quality ingredients and traditional methods to ensure their products' authentic taste and quality. Their pickles, papads, and chutneys are popular not only in Jodhpur but also among those who crave traditional Rajasthani flavours.

6. Mharo Khet

Mharo Khet was founded to promote sustainable farming practices and provide fresh, organic produce to the people of Jodhpur. Mharo Khet operates an organic farm that produces a variety of fruits, vegetables, and herbs. They also offer farm tours, workshops, and a subscription-based delivery service that brings fresh produce directly to customers' doorsteps. Their produce is highly sought after, and their farm tours and workshops have become popular educational experiences. 

7. The Magique

The Magique was founded by mother daughter duo with a passion for fashion and a vision to create a brand that embodies elegance and sophistication but is also slow and sustainable. The brand focuses on creating high-quality clothing that blends traditional Rajasthani elements with contemporary designs. It offers a range of women's clothing, including dresses, sarees, and tops. Their designs feature intricate embroidery, hand-block prints, and luxurious fabrics, creating pieces that are both stylish and timeless.