Shark Tank India S3: Nagpur's Rocca Chocolates Secures Backing from Ritesh Agarwal!

Chocolates are everyone's favourite and no one can deny that. Chocolates are mostly found in the form of a bar, ganache, truffle sauce and spread. The main factor for launching such a form of chocolate in a competitive market where old-fashioned traditional chocolates were found. It was really easy to start as there was no entry barrier for manufacturing chocolate fusion with Indian sweets precisely Chikki and it's the USP for Rocca.

Sonal Bahilani and Yash Pande are the founders of the new-age chocolate Rocca. Rocca was established in 2020 and promises to provide unique chocolate combined with Indian sweets. By experimenting and incorporating our chocolate flavours the brand thought of making something new, with a new texture, more rocky, harder than bars and that's how Rocca was born. Promising to provide new texture,100% covered with nuts, pure ingredients, high quality, and brand relativeness. 

Chocolates hold a special place in the hearts of many, captivating taste buds with their irresistible allure. AChocolates are mostly found in the form of a bar, ganache, truffle sauce, and spreads, they offer a diverse range of indulgent experiences. However, amidst a market saturated with traditional offerings, the emergence of a unique fusion was poised to make a bold statement. This fusion, blending the richness of chocolate with the essence of Indian sweets like Chikki, became the distinctive selling point for Rocca.

Founders Sonal Bahilani and Yash Pande embarked on a journey to redefine chocolate consumption with the inception of Rocca in 2020. Their vision was clear: to infuse traditional Indian flavors into the world of chocolate, offering customers a delightful blend of familiarity and innovation. Through meticulous experimentation and the infusion of diverse chocolate flavors, Rocca sought to carve out a niche for itself in the competitive confectionery landscape. Promising to provide new texture,100% covered with nuts, pure ingredients, high quality, and brand relativeness. 

Experience in Shark Tank India

The initial ask on Shark Tank was 60 lakhs for 4% equity at a total valuation of 15 Crore. However, this offer was not fulfilled and was subsequently revised with a new proposal from Ritesh Agarwal, Founder and CEO of OYO Rooms. The revised deal was closed with an agreement of 30 lakhs for 2.5% equity at a total valuation of 12 Crore, alongside 30 lakhs provided as debt.

Reflecting on their experience, the founders expressed their gratitude, stating, "The experience on Shark Tank India S3 was overwhelming and amazing. From day 1 of the shoot and even beforehand, it was a seamless journey. We learned the value of teamwork and effective organization, contributing significantly to our learning process. We are very grateful to have had this opportunity.