Smartsters to expand its India footprint with the launch of various stores in partnership with Hamleys and Crossword!

Smartsters - a furniture and decor product designed for kids is set to collaborate with Hamleys and Crossword with the launch of 10-plus stores in India.

Kids furniture brand Smartsters is on a mission to spread even more joy and comfort, expanding its presence with exciting new store openings across India. Their partnership with Crossword and Hamleys extends far beyond, with plans to open up to 10 plus Smartsters Shop-in-Shop locations in PAN India across major cities like Delhi, Mumbai, Chennai, Goa, Pune, Ahmedabad, and Noida. This exciting collaboration not only enhances accessibility but also introduces Smartsters to a wider audience of parents and children, fostering a love for quality and style in kids' furniture.

After the launch of the inaugural Shop-in-Shop concept at Crossword's flagship retail store at Kemps Corner, followed by expanding its Shop-in-Shop presence partnership with Hamleys to bring its unique designs to DLF Mall, Noida, Delhi NCR, and the recent successful launch of its standalone store at KOPA mall in Pune, Smartsters continues to spread joy and comfort to young ones across India. 

Ashni Biyani, the visionary force behind Smartsters, expressed her enthusiasm, stating, "Our journey is guided by the belief that every child deserves a space that sparks creativity and comfort. The recent expansions reflect our commitment to making Smartsters an integral part of homes across India. We look forward to creating magical spaces for children everywhere."