Udaipur Homegrown Brands that are Creating Waves

Udaipur, known for its stunning lakes and palaces, is also a hub for thriving local businesses. These homegrown brands blend the city’s rich heritage with modern innovation, showcasing local talent and contributing to the community’s growth. Spanning industries like fashion and crafts, they reflect a harmonious mix of tradition and contemporary creativity.

1. Aavaran

Aavaran, founded by Alka Sharma, aims to revive traditional crafts and promote sustainable fashion. Specialising in contemporary apparel and home furnishings using Rajasthan's Dabu hand-block printing, Aavaran offers sarees, dresses, shirts, and decor items that merge traditional methods with modern style. The brand has a loyal customer base for its sustainable practices and support for local artisans, with a flagship store in Udaipur and global online availability.

2. Sadhna

Founded in 1988 by Vidhya Shah, Sadhna is a social enterprise dedicated to providing sustainable livelihoods for rural, tribal, and urban slum artisans in Udaipur. The brand focuses on empowering women through skill development and economic independence. Sadhna offers handcrafted textiles and garments, including kurtas, dresses, bags, and home furnishings, using traditional techniques like applique and running stitch embroidery. Their Udaipur store is known for its ethically made, high-quality products.

3. Beyoung

Beyoung was founded by Shivam Soni and 3 others to provide trendy and affordable fashion to the youth. The inspiration behind the brand was to create a platform that offers stylish, comfortable, and budget-friendly apparel for everyday wear. Beyoung offers a wide range of clothing, including t-shirts, hoodies, mobile covers, and accessories. Their designs are trendy and vibrant and cater to the tastes of the younger generation, combining quality with affordability. With a strong online presence and a commitment to customer satisfaction, Beyoung's products are available nationwide, and the brand continues to expand its reach.

4. Maati by Neha Kabra

Maati by Neha Kabra was founded by Neha Kabra with a vision to create a sustainable fashion brand that promotes slow fashion and ethical practices. Inspired by the natural beauty and cultural heritage of Udaipur, Neha set out to design clothing that is both stylish and environmentally conscious. Maati offers a range of clothing made from natural fabrics, featuring minimalistic designs and earthy tones. The brand focuses on sustainable practices, from sourcing materials to the production process, ensuring that each piece is eco-friendly and ethically made. Maati's products are available online, allowing customers from across the country to embrace sustainable fashion.

5. Quaint Hues

Quaint Hues aims to create a brand that celebrates the region's rich artistic heritage while offering contemporary products that appeal to modern tastes. Quaint Hues offers a range of western wear like tops, cargo pants, and dresses. Quaint Hues has successfully blended tradition with modernity, attracting customers who appreciate vintage yet modern style. The brand's products are available in their Udaipur store and online, making it easy for customers to bring a piece of Rajasthan's artistic heritage into their wardrobes.

6. Aashka

Aashka was founded by Princess Bhargavi of Udaipur with a passion for transforming traditional Indian art forms into exquisitely crafted merchandise. Inspired by the rich heritage of Rajasthan, Aashka set out to create pieces that are timeless and elegant. Aashka specializes in old printing techniques used on fabrics to make kurtis, scarfs, and many more items. The brand uses traditional techniques and high-quality materials to create pieces that are both beautiful and durable. Aashka's clothing has become a favorite among customers looking for unique, elegant pieces. The brand's products are available in their Udaipur store and online, reaching customers across India and beyond.