Virgio Goes Offline with Broadway at Ambience Mall in Delhi

Virgio, one of India’s leading sustainable fashion brand, is thrilled to announce its first offline retail through a partnership with Broadway, a new-age multi-brand retail outlet. This collaboration brings Virgio’s Genconsious community members to Ambience Mall, Vasant Kunj, Delhi marking another significant milestone in the brand’s journey toward making fashion more accessible to all.

Virgio’s presence at Broadway offers a groundbreaking fashion experience where style and sustainability go hand in hand. At the Ambience Mall outlet, visitors can discover the latest fashion garments that are both stylish and pro-planet, providing a guilt-free shopping experience. The store features a diverse selection of upcycled pieces, eco-friendly materials, and tech-enhanced garments, all within a state-of-the-art retail environment. 

Broadway is revolutionising the shopping experience for direct-to-consumer (D2C) brands. This first-of-its-kind retail space offers a seamless fusion of physical and digital commerce, creating an immersive, engaging environment for brands and consumers alike. 

Virgio had special interactions planned for its community with an infinite aisle experience, allowing visitors to explore styles beyond those displayed in-store for a truly omni-channel experience. Walk-ins also received styling tips and advice on building a sustainable wardrobe.

Amar Nagaram, Founder & CEO of Virgio, expressed his excitement about the partnership: "At Virgio, our mission has always been to make sustainable fashion more accessible. Now, with Broadway, we’re taking that mission offline, bringing our globally inspired, eco-conscious collections to life in a vibrant, experiential space.”

Vivek Biyani, Co-Founder of Broadway, added, “At Broadway, we believe in promoting eco-conscious, homegrown brands that align with our vision of a more sustainable future. Our collaboration with Virgio allows us to create a retail experience where consumers can not only look and feel the products but also interact with the brand on a deeper level.”