Vold Energy Drink from a small village, cracks the deal in S3 of Shark Tank India!

Vold Energy Drink, which was established in 2023, aims to offer homegrown energy drinks to the Indian market and has appeared on Shark Tank India, securing funding.

When we discuss energy drinks, there are not many Indian brands that come to mind. To provide tough competition to foreign players, Devesh Bochre, who hails from the small village of Nighoj in Ahmednagar, Maharashtra, envisioned a business that could offer the same experience to customers at a lower price. However, having limited funds and resources posed a challenge for him to launch his own brand. Through his resourcefulness and with some financial support from his father, he turned his idea into reality by starting the business of Vold Energy Drink in 2023 with just Rs. 5 lakhs, an amount ideally requiring Rs. 25 lakhs.

Devesh aimed to create something that could provide an instant boost, so he added Inositol—a type of carbohydrate molecule vital for cell function—to the drink's formula. This supplement, commonly found in foods and drinks, increases serotonin levels in the body, promoting a sense of happiness. He also invested in packaging that would align with the brand's name—violent force—and appeal to customers seeking a spontaneous adrenaline rush.

Experience in Shark Tank India

With this affordable and tasty drink, the sole operator of the business sought an investment of Rs. 50 lakh for 2% equity in the 17th episode of Shark Tank India. This offer was rejected by all the sharks, mainly due to the lack of long-term vision, except Aman Gupta, co-founder, and CMO of boAt. He made a revised offer of Rs. 10 lakhs for 10% equity plus Rs. 40 lakhs in debt at 12% interest for 2 years, which was countered by the founder with a demand for Rs. 50 lakhs for 10% equity. Finally, the deal was closed for Rs. 10 lakhs for 10% equity plus Rs. 40 lakhs in debt at 3% royalty until Rs. 40 lakhs is recouped.

Starting from scratch with a meager investment and managing the business single-handedly, Devesh was delighted by the response from the sharks. He mentioned that his brand gained visibility and received guidance to become an even better entrepreneur through the show. “I met many founders, learned about the nuances of business, and gained expertise from the sharks, which will help me scale my business and make Vold a global brand.”