After PV Sindhu, MasterChef Pankaj Bhadouria Joins Greenday’s ‘Better Nutrition’ as Investor and Culinary Advisor

Ahead of National Nutrition Week, Greenday has announced that MasterChef Pankaj Bhadouria has joined the ‘Better Nutrition’ brand as both an investor and culinary advisor, further strengthening the company's commitment to revolutionising nutrition in India. This development comes on the heels of PV Sindhu’s recent endorsement and investment in the brand.

Realising that the venture aligned perfectly with her passion for blending nourishment with flavour, Pankaj felt a profound connection that made her invest, as per the company. Shenstated, “I am excited to partner with Greenday and its brand ‘Better Nutrition’. This collaboration aligns perfectly with my passion for promoting healthy eating habits. Together, we aim to develop products that not only enhance nutrition but also delight the palate.”

Greenday’s mission to combat micronutrient deficiencies through biofortification is further bolstered by this partnership. The company’s robust supply chain, featuring 80 plus agri-input stores and strong farmer connections, ensures a steady supply of high-quality biofortified crops. The omnichannel vision of Greenday integrates both online and offline platforms to provide a seamless consumer experience, making biofortified products more accessible to a broader audience.

Prateek Rastogi, Founder and CEO of Greenday, expressed his enthusiasm, “Having MasterChef Pankaj Bhadouria on board is a significant milestone for Greenday. Her culinary expertise and commitment to healthy living will be invaluable as we continue to develop and promote our range of biofortified products. Alongside PV Sindhu, Pankaj’s involvement will help us reach new heights in our mission to enhance the nutritional quality of food in India.”

PV Sindhu also welcomed Pankaj, saying, “It’s wonderful to see such talented and passionate individuals joining our mission. With Pankaj’s expertise in healthy cooking and my focus on sports nutrition, we are well-equipped to make a significant impact on health and nutrition in India.”

Greenday continues to lead the charge in creating a traceable supply chain for biofortified foods, addressing critical issues in the agricultural value chain, and setting a high standard in the agritech sector.