Alia Bhatt’s Ed-a-Mamma Opens First Store

Ed-a-Mamma, the eco-conscious brand founded by acclaimed actor and entrepreneur Alia Bhatt, has officially launched its first-ever standalone store at Jio World Drive, Mumbai. Known for offering sustainable kids and maternity wear, Ed-a-Mamma is committed to providing a diverse range of environmentally responsible products designed to nurture a love for the planet. The store launch marks an important milestone for the brand, which has been growing rapidly since its inception.

The launch event featured the much-anticipated second edition of ‘Spill the Beans’, led by Alia Bhatt. It was a morning of stimulating conversations, during which renowned mommy influencers and advocates of conscious parenting shared their personal experiences and recommendations.. The discussion covered everything from the joys of mindful parenting to nurturing eco-conscious values in our little ones, and the role of creativity in child development.

Alia Bhatt expressing her excitement about the launch said, “Ed-a-Mamma’s first offline store marks a significant milestone for our brand and a dream come true for me! We began as a small, homegrown business, and with the partnership of Reliance Brands Limited, we’ve expanded our offerings to include clothing, books, and toys—all available in our store. I’m excited for everyone to come and immerse themselves in the world of Ed-a-Mamma. The store launch was also the perfect opportunity to unveil the second edition of ‘Spill the Beans’, celebrating the power of community and shared values. I truly believe that by working together, we can inspire our children to embrace sustainability and creativity, ensuring a brighter future for all."

Located on the second floor of the mall, Ed-a-Mamma's new store features a nature-inspired design and a commitment to sustainability, offering eco-friendly maternity, infant, and kids' clothing. The launch also includes a range of toys and accessories, all crafted from natural materials, promoting environmental awareness among families.