All Things Baby closes Rs. 300 million Series A Funding Round

All Things Baby (ATB), a platform for curated mother and baby products, has raised Rs. 300 million in Series A funding from investors Richa Choksi and Inoventures, the family office of Manish Choksi. Founded in 2016, ATB provides high-quality baby care solutions from global and Indian brands and has served over 35,000 families in India. The company plans to use the investment to expand its product range, strengthen its distribution network, and scale its omnichannel presence, including launching experiential retail stores in metro cities. ATB also aims to develop private labels, invest in technology, and grow its team.

Tejal Bajla, Co-founder of All Things Baby, expressed her enthusiasm about the funding round,  “My mission has always been to build a brand that resonates with modern parents—one that combines trust, aesthetics, and innovation. This fundraise empowers us to amplify our marketing efforts, deepen our connection with families across India, and position All Things Baby as a global benchmark in premium parenting solutions”

"We are excited to welcome Inoventures and Richa Choksi as investors at ATB. Their deep expertise and extensive network will be crucial in enhancing our growth strategy. With their support, we are confident in our ability to accelerate innovation, broaden our market reach, and achieve our ambitious goals. Together, we look forward to exploring new opportunities and driving ATB to new heights." said Akshay Jalan, Co-Founder of All Things Baby. 

In February 2024, ATB launched its first flagship retail store in Bangalore, further solidifying its omnichannel presence. The brand is endorsed by influential parents like Neha Dhupia, Bipasha Basu and Masoom Miniwala.