Bebe Burp Secures INR 8 Crore from Gruhas Collective Consumer Fund

Bebe Burp, a certified baby food brand from Mighty Steps Pvt Ltd, announces the successful closure of its latest Pre Series A funding round, securing INR 8 Crore from the venture capital firm Gruhas Collective Consumer Fund (GCCF). This fund was launched by Gruhas in collaboration with the Collective Artists Network earlier this year. This substantial capital infusion marks a pivotal milestone for Bebe Burp, setting the stage to propel the brand to new heights in the baby food industry and reinforcing its commitment to quality, safety, and nutrition.

Mothers struggle to find consistent, healthy, and tasty baby food options that have home-made quality. Store-bought porridges often contain harmful chemicals and preservatives. Recognizing the lack of safe and healthy baby food options in the market, parents Shruti Tibrewal and Bharat Tibrewal, along with Chirag Gupta founded Bebe Burp in 2018 with a vision to introduce nutritious alternatives that provide easy, healthy solutions for kids, making healthy eating a reality from birth. Utilizing grandma's secret recipes, developed by expert nutritionists and chefs, the company prepares instant mixes, cookies, and snacks like multi-flavoured porridge mixes, 100% millet puffs, ragi cookies, organic jaggery powder, and more. These products harness the goodness of natural, high-quality ingredients sustainably sourced to provide optimal nourishment for children during their crucial growth stages. Bebe Burp has successfully delivered smiles to over 1,50,000 mothers and counting, enhancing the well-being of children and setting a new standard in the baby food industry.

Bebe Burp followed its principle of GIVES, which stands for Growth, Involvement, Visibility, Efficiency, and Stability to acquire this funding. The brand will utilise 60% of the fund for growth, 20% for operations, 10% for product development, and the remainder for team building for a coherent production. The fund will be channelled into diverse aspects of the business like expansive market growth, advanced product development, targeted marketing campaigns, strategic hiring and talent acquisition, groundbreaking innovation and R&D, and seamless technology integration.

It plans to allocate more resources to regions with higher market potential and strong competition to solidify its entry into the market. For a better ROI, Bebe Burp’s focal point will be scalable marketing channels and expansion strategies to widen the reach across potential markets. The funding will also aid in technological innovation in the baby food sector in the form of improved packaging, tracking, and faster delivery methods, proving beneficial for both consumers and the business.

Bebe Burp's five-year growth strategy is ambitious and comprehensive, focusing on increasing brand awareness through robust digital marketing campaigns, strategic influencer partnerships, and active engagement with parenting communities. With a primary focus on Tier-1 and Tier-2 cities in India, specifically targeting millennials and working parents, the company plans to achieve substantial e-commerce growth and strong quick commerce penetration, establishing a formidable market presence. Besides, Bebe Burp is poised to enter major international markets such as the Middle East, Europe, and Southeast Asia, thereby extending its global footprint. Retail expansion is a key priority, with a target to establish a presence in over one lakh retail stores across India, complemented by significant R&D investments aimed at continuously developing cutting-edge
products.

Shruti Tibrewal, Co-founder at Bebe Burp, said, “We’re thrilled with the recent round of investments because it will significantly accelerate the growth of Bebe Burp. Being a mother, I have always found it difficult to find organic and healthy alternatives to the products already existing in the market. I wanted to bridge that gap by creating a brand like Bebe Burp.”

Bharat Tibrewal, Co-founder at Bebe Burp, said, “As a serial entrepreneur, I’ve always focused on creating innovative business ideas and understanding the market's needs. Bebe Burp’s products have been created using traditional Grandma’s recipes, and the ingredients used are completely organic.”

Chirag Gupta, Co-founder at Bebe Burp, “Our focus will be to expand into new domestic and international markets through the recently acquired funds. To increase brand awareness and visibility, we will employ diversified strategies ranging from influencer partnerships to creative campaigns.” 

Abhijeet Pai, General Partner, Gruhas Collective Consumer Fund (GCCF) and Co-founder of Gruhas, said, "We are excited to announce our investment in Bebe Burp, a startup whose natural, millet-based products are redefining the baby food industry."

Vijay Subramaniam, Founder and Group CEO at Collective Artists Network, commented, "At GCCF, we are deeply committed to fostering innovation and supporting visionary entrepreneurs like those at Bebe Burp. This funding round not only underscores the remarkable potential of Bebe Burp in the baby food market but also aligns with our mission to back ventures that bring significant value and positive impact to consumers."