Bhagat Halwai Expands into Artisanal Baking with 'Binge on Baked' Delights

Bhagat Halwai, the legendary sweet brand by the visionary Lekh Raj Bhagat that has graced the streets of Agra since 1795. When it began, Bhagat Halwai had a limited menu of two sweets and one snack—poori and aloo ki sabzi. Over the centuries, it has flawlessly presented over 150 products, including 70 types of sweets priced from Rs. 540 to Rs. 21,000 per kg to suit various preferences, ensuring something for everyone.

Furthering the expansion of the family legacy, Riddhi Bhagat, wife of Shivam Bhagat and daughter-in-law of the late Lekh Raj Bhagat, aligned her vision with the family business, ushering in a new era with the inception of BOB (Binge on Baked). Through its varied product line that includes all kinds of baked snacks, BOB, a name synonymous with excellence and purity for over two centuries, hopes to redefine India's food and snack industry by fusing traditional recipes with contemporary flavours.

With a persistent determination to captivate palates worldwide, Riddhi Bhagat envisioned a range of ambrosial sweet and savoury offerings under the BOB banner. From bread and buns to cookies, cakes, rusks, puffs, and pizza crusts, BOB promises an array of delectable treats. With a mission to penetrate every household in India through BOB's omni channel presence, Riddhi vows to delight gourmets with unmatched quality and incomparable taste, all in the signature BOB style.

Embracing Bhagat Halwai's ethos, BOB became more than just a new venture—it became a harmonious extension of a legacy steeped in taste and tradition. Both entities shared the same values and a solid culinary influence, where classic recipes intertwined seamlessly with modern flavours to tantalise the taste buds of connoisseurs. Together, Bhagat Halwai and BOB embarked on a journey to elevate the culinary experience, offering delicacies that aim to transcended mere cravings, resonating with the essence of their combined legacy.