BharatBox and GOQii Launch Innovative Healthcare Metaverse Experience

BharatBox, an India-focused metaverse venture between The Sandbox and Brinc, and GOQii, a smart-tech-enabled health and wellness platform have come together to launch the country's first-of-its-kind health and wellness platform in the metaverse. This innovative partnership will allow users to explore a fully immersive digital world, blending physical wellness routines with cutting-edge metaverse experiences, all powered by the Universal Health Token (UHT). This will further allow users to earn tokens for healthy actions, access health services, and benefit from a rewards system that encourages wellness-focused behaviours.

As India rapidly embraces the potential of the metaverse, this collaboration is poised to set a new benchmark for how technology, health, and preventive care can converge in a digital environment. This initiative brings forth experiences tailored specifically for Indian users, seamlessly integrating fitness, mental well-being, and nutrition into an interactive metaverse space.

The Universal Health Token will incentivize healthy behaviours by rewarding individuals for engaging in preventive healthcare activities. It is an ERC-20 standard token on the Ethereum network that will be utilized across various platforms for earning rewards through fitness achievements, purchasing health services, accessing healthcare consultations, and participating in decentralized governance (DAO) within the ecosystem.

At the core of this partnership is the vision of bringing preventive healthcare to millions of Indian users. Through GOQii’s already extensive ecosystem—which includes wearables, personalized coaching, and health insurance—the new metaverse platform will add a digital layer to users' wellness journeys. Following this, BharatBox with its metaverse expertise, enables the creation of an immersive, culturally relevant, and localized experience for Indian users. The goal is to unlock the full potential of a decentralized, user-driven digital universe, offering not only interactive spaces for fitness and wellness but also community-driven experiences where users can engage, compete, and grow together, fostering a unique blend of social interaction and health management.

Karan Keswani, CEO of BharatBox stated on the occasion that "India’s digital health sector alone is projected to grow with the total count of recognized startups in the healthcare and life sciences space experiencing a compounded annual growth rate (CAGR) of 127% between 2016 and 2023. By integrating wellness into the metaverse, we’re tapping into a market that’s set to contribute billions in the near future from metaverse-focused opportunities.”

Agastya Samat, Director of the Force of Good Foundation also said, "With this collaboration with BharatBox and integrating Universal Health Token (UHT) into our platform, we’re addressing a global shift towards incentivized health behaviour."