Brown Living Secures Funding from Strategic Investors to Drive India's Sustainable Living Revolution

Brown Living, India’s a platform for promoting sustainable and plastic-free living, has raised a round of pre-seed funding to supercharge its growth and make sustainable living the default choice for millions of Indian consumers. The round was led by Blink Digital, along with investments from Sanjay Nayar, Founder and
Chairman of Sorin Investments, and investor Bharat Iyer.

The fresh capital injection is set to accelerate Brown Living's mission to make sustainable living a mainstream choice for Indian consumers. The funds will also fuel the platform’s growth in supporting India’s artisan and SME sectors, playing a crucial role in the fight against plastic pollution and chemically laden products. Since its inception in 2019, Brown Living has also onboarded Bollywood producer and environmentalist Pragya Kapoor as a partner investor, whose investment value has grown more than 350%. The brand has also seen a phenomenal YOY growth of 500% since its first round of funding in June 2021.

Chaitsi Ahuja, Founder and CEO of Brown Living, shared her excitement: “This funding will enable us to scale our efforts to reach our next million customers and expand our Artisan-to-Consumer (A2C) model. Our platform empowers consumers to choose eco-friendly products while supporting small businesses and we’re excited to deepen our partnerships with artisan communities and help them go digital and make sustainable living mainstream.”

Dooj Ramchandani, Co-founder of Blink Digital and lead investor in the funding round, highlighted the potential of Brown Living’s unique model: “What sets Brown Living apart in the startup and D2C space is their deep-rooted connection with India’s artisans and SMEs. They’ve created a direct line between these creators and the conscious consumer, delivering authenticity and transparency. Their unique A2C (Artisan-to-Consumer) model will allow Brown Living to directly engage with consumers while giving artisans access to fair pricing and a global stage for their eco-friendly, sustainable products. This will build trust and exponentially accelerate the market for sustainable living.”

Sanjay Nayar, key investor and Founder of Sorin Investments added, “Brown Living’s platform has the potential to scale impact across India. Their mission-driven approach, combined with strong tech infrastructure, positions them to lead the shift toward sustainable living at a national level.”