Travel Tech Platform EaseMyTrip Opens First Offline Store in Bhopal

EaseMyTrip.com, Indian travel tech platform, announced the launch of its first franchise store in Bhopal, Madhya Pradesh. This is the 16th store to be launched pan-India, reflecting the brand's commitment to catering to customers' demands with an expansive offline reach through a franchising model. The new outlet launch is said to mark a significant milestone in the brand’s growth journey. 

The store is located in the heart of the city, providing easy access for superior travel experiences to customers in and around Maharana Pratap Nagar Zone 2. The store’s ambience will resonate with the brand's identity and complement its core ethos of customer centricity and providing exceptional services to meet customers’ ever-evolving requirements. The outlet offers a wide range of services, from flight and hotel reservations and bus and railway tickets to specially curated packages for luxurious vacations, cruises, and group travel, and even visa-related assistance, under one roof to cater to diverse requests efficiently and seamlessly. 

Mr. Rikant Pittie, Co-Founder, EaseMyTrip, said, “The franchise model was a strategic move to tap into the offline customer and meet their demands. With each store launch, we are not only expanding our geographical footprint but are also reaching one step closer to connecting with the customers in these regions and enriching their travel experiences with our exceptional offerings. The latest outlet in Bhopal showcases our continuous efforts to understand and fulfil customers’ needs. It is a part of our larger vision to solidify our position in the Indian market with our retail stores.”  

EaseMyTrip launched its flagship brand, EaseMyTrip Franchise, early last year. Since then, the brand has launched 16 offline stores pan-India, the most recent one being in Amritsar. Establishing offline retail stores through its franchising model is part of the company’s expansion strategy. Each outlet is said to highlight its dedicated approach to customer satisfaction and excellence.