Beauty Brand Etude Announces Palak Tiwari as its First-Ever Indian Brand Ambassador

Etude, a Korean cosmetics brand, has stirred the interest of beauty enthusiasts around the world with its innovative and playful approach to cosmetics. Their extensive range of makeup and skincare products goes beyond functionality, offering a fusion of cutting-edge technology and eye-catching packaging. From intensely pigmented lip tints in a spectrum of shades to skin-perfecting cushion foundations, Etude beckons consumers to explore their creativity and express their unique personalities through their beauty choices.

Etude says that it understands the demands of modern life, which is why their Fixing Tints are a perfect companion for those with on-the-go lifestyles. These innovative lip stains boast exceptional staying power, being both transfer-proof and smudge-proof. The brand states that despite their staying power, they deliver bold, vibrant colours with a comfortable, lightweight feel. Available in a diverse range of trendy shades, there's a perfect Fixing Tint to complement any look, from a classic red to a whimsical lavender.

Palak, a rising star in the Indian entertainment industry, brings her charm, grace, and magnetic presence to the forefront, embodying Etude's spirit of empowerment and individuality.  It's like turning to a new page in a storybook. Etude is ready to start something fresh and exciting with Palak on board.  

"I'm thrilled to become a brand ambassador for Etude. Being part of a brand that empowers people to embrace their uniqueness is incredibly exciting, and I can't wait to embark on this journey with Etude.  I absolutely adore Etude's Water Tints & Fixing Tints! They're my go-to because of their versatility. Not only do they add a pop of color to my lips, but I also love using them as blush and even eyeshadow for a coordinated look,” shared Palak Tiwari.

"Etude is doing exceptionally well in the Indian market. Etude, a popular K-beauty brand, particularly resonates with Gen Z due to its youthful, vibrant, and cute packaging. Welcoming Palak Tiwari as Etude's Brand Ambassador reflects our commitment to connecting with our target audience. Palak's youthful energy and relatable persona make her a perfect fit for representing Etude's Gen Z-centric image in India. We believe her endorsement will further enhance the brand's appeal and visibility among Indian consumers, especially the younger demographic,” said Paul Lee, Managing Director and Country Head of Amorepacific India.

Etude's decision to choose an Indian Brand Ambassador reflects our commitment to connecting with the diverse Indian consumer base. We are incredibly excited to have Palak Tiwari join the Etude family as our brand ambassador in India. We can't wait to see Palak Tiwari bring Etude's fun and creative spirit to life,” said Mini Sood Banerjee Marketing Head & Assistant Director at Amorepacific India.

‘’Palak's endorsement can help Etude penetrate new demographics and increase brand awareness among Indian consumers. We believe she will inspire our customers to explore and express their unique beauty,” said Joel Ju Hyeon Park Brand Manager at Etude India.