Fujifilm India INSTAX Welcomes Kartik Aaryan and Kriti Sanon as Brand Ambassadors

Fujifilm India – a leading imaging technology company announces the onboarding of film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for their INSTAX business in India. These youth icons perfectly embody the INSTAX spirit. Kriti, renowned for her vibrant fashion sense, complements Fujifilm’s colourful instant cameras, while Kartik’s infectious smile and spontaneity align seamlessly with the candid charm of INSTAX. 

The INSTAX series celebrated its 25th anniversary last year, introduced by Fujifilm to India in 2012 with Analog Instant Cameras, Hybrid Instant Cameras, Smartphone Printers, and the innovative INSTAX Pal digital camera. Riding on its success, INSTAX has expanded its retail footprint from 1,500 to 2,500 stores, resulting in an annual growth rate exceeding 50%. This impressive expansion spans major cities and online platforms, showcasing INSTAX 's remarkable growth in India. With a strategic focus on Generation Z, INSTAX products are accessible through diverse retail channels and their dedicated D2C platform, Instax.in. 

Sharing her excitement, Actress and Brand Ambassador, Kriti Sanon, voiced her enthusiasm, "I am excited to join the INSTAX family and share this unique experience with others. I've cherished INSTAX for years, curating a scrapbook of cherished moments with loved ones."

On the occasion, Actor and Brand Ambassador, Kartik Aaryan said, "I live in the moment and cherish capturing candid moments on the go. INSTAX is my constant companion during travels for shoots and vacations."

INSTAX offers cutting-edge products for creating instant memories, seamlessly blending innovation with nostalgia. Analogue instant cameras capture spontaneous photographs, while hybrid models like the mini Evo feature versatile film and filter effects for enhanced creativity. Additionally, the mini LiPlay integrates a voice record function for interactive QR code-enabled prints, adding a unique personal touch. Fujifilm’s printers elevate smartphone photos with AR enhancements and creative doodling options, delivering user-friendly, portable solutions for instant gratification and meaningful connections. With ambassadors Kriti Sanon and Kartik Aaryan, INSTAX inspires Gen Z to explore and enjoy the joys of instant photography.

Mr. Koji Wada, Managing Director of FUJIFILM India, stated, "We are delighted to welcome Kriti Sanon and Kartik Aaryan to the INSTAX family. Their energy and enthusiasm perfectly align with our Group Philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy INSTAX stands for."

Adding on, Arun Babu, Associate Director & Head of Digital Camera, INSTAX & Optical Devices Business at FUJIFILM India, voiced, "With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. INSTAX is a celebration of life's moments, and our new ambassadors perfectly align with this spirit.”

Fujifilm recently launched their group purpose "Giving Our World More Smiles” and this new collaboration with Kriti Sanon and Kartik Aaryan exemplifies their commitment to spreading joy and creativity through their products and services, fostering lasting memories for their customers, business partners, and photography enthusiasts.