Hardik Pandya Becomes Major Investor in The Souled Store

The Souled Store, one of India’s biggest lifestyle brands, has elevated its relationship with cricket icon Hardik Pandya, who has now become an investor in the company. This strategic partnership marks a significant milestone for The Souled Store as it aims to further expand its footprint in the Indian fashion industry.

Hardik Pandya, who has been a brand ambassador for The Souled Store since 2022, is excited to deepen his involvement by supporting the brand's vision of being the one stop destination for trendy and top-quality products for the youth.

Hardik Pandya, exclusively managed by RISE Worldwide, expressed his enthusiasm about this investment “My journey with The Souled Store has been a special one. What started as a partnership has grown into something much bigger. I have always admired their passion for creating something fun, relatable, and exciting for the youth of India. I’m thrilled to be a part of this very loved homegrown brand’s next chapter and look forward to contributing to its continued success and growth.

I’m excited to strengthen my partnership with The Souled Store, a brand that resonates with both the youth of the country and me. As an Indian athlete, I believe in the potential of homegrown brands, and this journey is about supporting innovation and creativity to help shoppers look and feel their best. I look forward to being part of this exciting partnership and fueling growth and love for the brand.”

Vedang Patel, Co-founder of The Souled Store, says, “Hardik embodies everything that The Souled Store stands for, representing a true ‘Made in India’ success story. We are thrilled to welcome him into the family. His passion for fashion and deep understanding of the Indian youth will bring immense value to our brand. Together, we aim to innovate and create products with high quality that resonate with the youth while celebrating their individuality and interests.”