Content Creator Harshita Gupta Forays Into Entrepreneurship, Launches her Fashion Label, ‘Chikankari Hues’

Content creator Harshita Gupta became popular on Instagram sharing relatable and funny videos. In 2023, she was featured in the Forbes List of the Top 100 Digital Stars of India.

She is on a mission to make every stride a style statement with the launch of her label ‘Chikankari Hues’ in collaboration with her husband, Shrey Chhabra. The brand aims to be a modern makeover to the traditional Mughal-era embroidery style from Lucknow. The label has launched in forty plus styles and is available in a wide variety of colours.

Speaking about her newly launched venture, Harshita Gupta said, “There are two solid reasons why I founded the label: One is purely for my undying love for Chikankari, since my roots belong to Lucknow. Fun fact - my husband and I wore an ensemble with Chikankari on the day of our wedding and so the craft certainly holds a special spot in our hearts. Secondly, to create a one-stop destination where true connoisseurs of Chikankari can make a purchase, as the label is experimenting with the craft like never before, keeping master craftsmen busy at work and ensuring the continuation of this rich legacy (supposedly dating back to Nur Jahan) in-lieu of justifiable wages for the beautiful work that they create.”