Healthy-Food Startup Order For Health Raises Rs. 1 Crore in Seed Series

Bangalore, November 21, 2024 – Order for Health (O4H), a pioneering healthy-food brand, has secured INR 1 Crore in its Seed Series funding round led by Inflection Point Ventures (IPV). This milestone marks a significant step forward in O4H’s mission to make healthy eating both accessible and enjoyable.

Launched in 2020, O4H specializes in delivering fresh, sustainable meal options that cater to modern health-conscious lifestyles. Its diverse offerings include salads, wraps, bowls, and beverages, all crafted with premium, preservative-free ingredients. With a loyal customer base exceeding 100,000 and more than 30,000 positive reviews on Swiggy and Zomato, the brand has rapidly become a trusted name in Bangalore's burgeoning healthy-food sector. The funds raised will be utilized to scale operations, including establishing a central kitchen and opening 11 new stores. This strategic expansion aims to meet the rising demand for high-quality, nutritious meals while enhancing production and market presence.

Reflecting on the achievement, the co-founders of O4H—Pravin, Naveen, Himanshu, and Aritra—credited their combined expertise of over 60 years in consumer products and e-commerce for the startup’s remarkable growth. Their collective vision has driven the development of an innovative asset-light business model that prioritizes sustainability, nutrition, and convenience.

“O4H redefines food consumption by offering delicious and wholesome meals that align with modern health needs,” stated the founding team. “Our focus on Mediterranean and Pan-Asian-inspired dishes ensures a balanced intake of protein, fiber, and essential nutrients, supporting a lifestyle of well-being without compromising on taste.”

Vinay Bansal, Founder of Inflection Point Ventures, expressed enthusiasm for the brand’s future, saying, “Order for Health is bridging the gap between taste and nutrition. By combining convenience with healthy, flavorful options, they are setting a new standard in India’s food industry.”

Operating from four cloud kitchens in Bangalore, O4H processes over 13,500 orders monthly, generating an impressive annual revenue of Rs. 6 Crore. This robust operational framework underscores its position as a leader in the city's healthy-food delivery landscape.