Himalaya Ropes In Aditya Roy Kapur as the Face of New Age Lifestyle Brand PartySmart

Himalaya PartySmart, a natural and wellness lifestyle brand, aimed at preventing hangovers, announced its collaboration with actor Aditya Roy Kapur as its official brand ambassador. This strategic partnership marks a significant milestone for Himalaya PartySmart, reinforcing its commitment to reach a wider set of consumers and promote wellness and responsible social choices.

Himalaya PartySmart is a clinically-tested, herbal supplement that helps prevent hangovers with its unique natural ingredients, supporting liver health and offering an easy way to drink responsibly. Aditya Roy Kapur, known for his versatility and charm, perfectly represents the brand's message of enjoying celebrations while staying healthy.

Speaking on this association, Ragini Hariharan, Marketing Director - Beauty & Personal Care, Himalaya Wellness said, "We are thrilled to welcome Aditya Roy Kapur to the Himalaya PartySmart family. His widespread appeal and commitment to wellness perfectly align with our mission to promote responsible and enjoyable celebrations, especially as we establish ourselves as a more holistic lifestyle brand. With Aditya on board, we look forward to inspiring more people to prioritise their health while having a good time."

Aditya Roy Kapur shared his excitement about the collaboration, remarking, "I am super excited to be associated with Himalaya PartySmart, a brand that aligns with my belief in balancing enjoyment with wellness. I'm a big believer in living a balanced life, and that includes enjoying my social events and concerts without compromising my well-being. We're working on some exciting upcoming initiatives and I look forward to contributing to their mission of promoting responsible celebration habits."