Hrithik Roshan's HRX Collaborates with The Good Bug

The Good Bug, India's leading gut health brand, has partnered with HRX, Hrithik Roshan’s fitness brand, to launch the Metabolically Lean Supercharged Edition. This innovative, clinically researched probiotic formula targets gut health to support sustainable weight management. Priced at Rs. 499, the product makes gut health and weight management accessible to a broad audience. The launch follows The Good Bug’s successful $3.5 million Series A extension funding, further solidifying its mission to democratise gut health in India.

Keshav Biyani, co-founder of the Good Bug, said, “Our flagship probiotic, Metabolically Lean, has received incredible customer love, inspiring us to continually innovate. With extensive global R&D, we've worked relentlessly to develop a ground breaking supercharged formula to make an even greater impact. We're excited to partner with HRX in this launch, who share our passion for health and wellness.”

Hrithik Roshan on this launch said, “We at HRX are optimistic about our collaboration with The Good Bug, especially after I personally have experienced the benefits of the products on myself & my family over the last year. Through this launch, we aim to bring a holistic approach to fitness, and make advanced scientific solutions accessible.”

“At The Good Bug, we believe in gut health as the foundation of overall wellness, and we will continuously endeavour to support individuals to take charge of their health with science-backed, affordable solutions. Our campaign with HRX underscores that every small step is a powerful move toward a healthier, happier self,” adds Prabhu Karthikeyan, co-founder, The Good Bug.

“At HRX, we’re committed to providing a holistic lifestyle approach for people to prioritize their overall health. Our partnership with The Good Bug is a natural extension of this mission, aligning perfectly with our goal to offer impactful, science-backed solutions for healthier living. This launch marks a significant step forward in our brand’s journey that aims to transform lives across India." Afsar Zaidi, Co-Founder of HRX.