India Circus launches a new fashion vertical

India Circus by Krsnaa Mehta, a Godrej Enterprise brand recently launched its much-anticipated fashion vertical redefining the fusion of traditional Indian motifs and modern aesthetics. This new collection brings India Circus' signature artistry to fashion, offering a stunning range of clothing that is not only stylish and comfortable but also deeply rooted in India’s rich heritage.

The collection is the testament to the brand seamlessly weaving cultural tradition into contemporary fashion, making a bold statement for those who embrace the elegance of Indian craftsmanship in their everyday style.

It features a wide variety of clothing, including co-ord sets, kurtis, kaftans, mens’ shirts and scarves, all designed to add a touch of elegance to everyday wear. The collection seeks inspiration from India’s rich culture, and motifs that draw from nature, architecture, and traditional art forms, reflecting the diverse beauty of Indian design. Whether it's a bold floral print or an intricate geometric pattern, each design is thoughtfully crafted to evoke a sense of heritage while remaining contemporary and wearable.

On launching the new fashion collection, Founder Krsnaa Mehta says, “Our customers have long intended for our prints on clothing and here we are with our debut, we look forward to much more than this and exploring horizons with each day.”