Homegrown Beauty Brand La Pink Names Parineeti Chopra as its First Brand Ambassador

La Pink, Indian beauty brand with 100% microplastic-free formulations, has appointed actress Parineeti Chopra as its first brand ambassador. This partnership reflects La Pink's commitment to clean beauty and empowering women.

Launched in 2023 with 17 products, La Pink has since expanded to over 60, focusing on customer feedback to improve packaging and formulations. Parineeti Chopra was chosen for her alignment with the brand’s values as an actor, entrepreneur, and philanthropist.

“Her smart and aspirational approach to self-expression blends effortlessly with our belief that  beauty  should  reflect  your  true  self.  As  a  passionate  advocate  for  social  change, Parineeti’s support for initiatives that uplift women and foster self-love resonates deeply with La Pink’s mission of giving the best to the community. We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients.” said Mr. Nitin Jain, Founder and Director of La Pink- India’s first beauty brand with 100% Microplastic Free Formulations.