Luxury Camera Brand Leica India Introduces Chef Ranveer Brar as its Ambassador

Leica India, a premium cameras and sports optics brand, recently hosted an exclusive evening to introduce Chef Ranveer Brar as the new face of the brand. The event also unveiled the Leica Q3 43, the latest masterpiece in Leica’s distinguished portfolio. Held at Taj Lands End in Bandra, Mumbai, on 27th September 2024, the event brought together a select gathering of renowned personalities in celebration of Leica’s legendary craftsmanship. 

The evening’s highlight was the introduction of Chef Ranveer Brar as Leica’s ambassador. The brand finds a natural synergy with the chef, whose creativity transcends the kitchen. A storyteller through both food and photography, Brar’s partnership with Leica amplifies his vision to tell authentic visual stories while showcasing the brand’s premium offerings to Indian photographers. Together, they seek to inspire audiences to appreciate the authenticity inherent in both culinary and visual arts.

Additionally, the brand’s newest state-of-the-art camera, the Leica Q3 43 camera, was also unveiled at the event. Prominent names like Ms. Latika Nath, Ashraf Abbas, Amit Asher, Larissa D’sa, Siddharth Kerkar, and Sooni Taraporevala, were invited to experience Leica’s legendary German craftsmanship firsthand.  

While talking about the collaboration, Chef Ranveer Brar, Brand Ambassador of Leica India, said, “One may not realise it, but culinary and visual arts share an intrinsic quality - both are means of telling stories and preserving the essence of one's experiences. Whether I am cooking or capturing photographs, my creative process is rooted in honesty and authenticity. And these values are reflected in Leica as a brand.”

Sunil Kaul, Managing Director at Leica Camera Asia Pacific added, "In a culturally rich country like India, we wanted to connect with audiences through a language they know best - food and their favourite chef, Chef Ranveer Brar. His passion for food and love for Leica are in alignment as Chef Ranveer dedicates attention to detail in his creations as to his appreciation of the hand-crafted products manufactured by Leica.”