Loom Crafts ropes in Urvashi Rautela as Brand Ambassador

Loom Crafts, one of  India’s oldest manufacturers of all-weather luxury outdoor furniture, has named Bollywood diva Urvashi Rautela as its brand ambassador. As part of the collaboration, the actress has been featured in various marketing, ad and endorsement campaigns of the pioneering outdoor furniture brand. Aimed at amplifying brand visibility, especially across digital and social media space, the collaboration is a natural unison as both Loom Crafts and Urvashi embody an elite and luxurious lifestyle.

Sharing his thoughts on announcing Urvashi Rautela as a brand ambassador, Loom Crafts MD & CEO Rahul Jindal said, “Loom Crafts has over the decades adhered to the motto of luxury meeting nature, prioritizing comfort with eco-friendly outdoor setups. While we have a robust offline presence with exclusive franchise stores across key cities like Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Jaipur, Coimbatore, Chennai, Dehradun etc, we intend to further bolster our online presence. This is in sync with our vision of catering to consumers directly and fulfilling their most pertinent outdoor needs. We are elated that Ms Urvashi Rautela is amplifying our message to a wider audience.”

The company has a state-of-the-art manufacturing unit in Ghaziabad, which focuses on crafting handmade, sustainable products with bespoke high-quality & international designs. The facility has a production capacity of 20,000 pieces annually, including loungers, dining sets, daybeds, and much more. Its extensive range of products caters to every corner of exteriors, from patio to terrace, poolside to open courtyards and balconies to extended verandah. While initially the company focused primarily on the luxury furniture segment, it has over the years evolved itself to introduce mid-priced as well as affordable world-class furnishing options for exteriors.