U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has announced His Highness Maharaja Sawai Padmanabh Singh (Pacho) of Jaipur, India as its new Global Brand Ambassador.
Sawai Padmanabh Singh is a member of the Royal Family of Jaipur and is the current Maharaja of Jaipur. A professional polo player, Singh has played for and captained the Indian National Team and has participated in tournaments across Argentina, Australia, Brazil, Canada, Chile, France, Germany, Spain, Thailand, the United Kingdom, the United States and more.
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Pacho’s passion and enthusiasm for the sport of polo has helped popularise it beyond the field, and today the tournaments in Jaipur draw visitors from around the world. With the royal patronage of the Rajasthan Polo Club, Singh continues to further the cause of supporting this unique and historic sport.
“It’s an honour to be selected as Global Brand Ambassador for U.S. Polo Assn., a brand that is so popular and respected in my home country of India and so authentic to the sport of polo,” his Highness, Padmanabh Singh, Maharaja of Jaipur said.
U.S. Polo Assn. welcomes Pacho to our outstanding roster of Global Brand Ambassadors,” said J. Michael Prince, President and CEO of USPA Global, which manages the multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. is a brand that spans 190 countries, including more than 400 brand stores in India alone, and Pacho is a perfect representative of a global polo player that encompasses what our sport-inspired brand is all about –global, vibrant, authentic, and exciting.”
According to reports, U.S. Polo Assn. will also launch a Capsule Collection of elevated polo shirts, white sports pants, oxfords, and sport-inspired accessories, inspired by Pacho, that will promoted by the U.S. Polo Assn. Global Brand Ambassador.
As patron of the Rajasthan Polo Club, Pacho has instituted various training programs for young sportspersons to enable them to learn riding and polo at very nominal rates, with special programs for girls. It is also thanks to Pacho’s efforts that every polo season now includes low-goal tournaments, Ladies’ Polo, and Out of Hat series for aspiring young players to participate in, encouraging greater participation and inclusivity in a sport perceived by many as elitist. As a result, and unlike any other polo center, Jaipur sees polo fans from many different demographics rush to see and support the game. This is encouraged by His Highness through free access for all to games organized at the polo club.
“The combination of having His Highness as our Ambassador, alongside our new, iconic Legends Campaign, our exciting India website, as well as our revamped stores – it’s an incredible time for U.S. Polo Assn. consumers to be immersed in our unique brand story in India and around the world,” Shailesh Chaturvedi, Managing Director, and CEO, of Arvind Fashions Ltd said.
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