Max Fashion India Ropes In Kalki Koechlin for its ‘New New You’ Campaign

Kalki Koechlin will be the face of the ‘New New You’ campaign, embodying the spirit of personal transformation and self-expression. Alongside Kalki, influencers will amplify the campaign’s message through strategic collaborations on social media platforms. By sharing their own journeys with ‘New New You’ moments, they will engage with their audiences in a playful, authentic manner. This approach will help drive broader visibility for Max Fashion, putting the campaign in the digital spotlight across various channels.

The Max Fashion campaign ‘New New You’ explores self-expression and confident style, with a core message around embracing transformation through fashion. It highlights Max Fashion’s commitment to fresh, trendy styles for existing customers while appealing to new ones by focusing on personal style journeys. The campaign taps into the current trend of personalization and self-care, making it relevant and accessible across diverse audiences.

The campaign will launch with a robust media plan, spanning both offline and online platforms. It will strategically focus on building brand awareness and driving engagement through well-executed media touchpoints. The media mix will ensure a strong presence across various platforms, amplifying the core message of ‘New New You’ and reaching a wider audience. Through a combination of ATL, digital, and BTL initiatives, Max Fashion aims to create a lasting impression, deepening connections with both existing and potential customers.

The creative vision behind the ‘New New You’ campaign emphasizes themes of self-love and personal evolution. By showcasing diverse looks and styles, the visuals highlight the idea of multiplicity, capturing the essence of individual transformation. Featuring Kalki Koechlin, the campaign sets Max Fashion apart by focusing on authenticity and versatility.

On being the face of this fun, fresh new campaign for Max Fashion, Kalki Koechlin says, “I believe fashion is an extension of one's personality, and Max Fashion's ‘New New You’ campaign truly allows me to do that.”

 

On partnering with the fabulous Kalki Koechlin, Pallavi Pandey, Head of Marketing, Max Fashion says, “This collaboration with Kalki Koechlin represents the bold, confident, and ever-evolving spirit of our brand."

 

Sumit Chandna, Deputy CEO, Max Fashion, adds: "With the 'New New You' campaign, we are not only launching a dynamic new collection but also reinforcing our retail strategy to bring continuous innovation to over 520 stores across 210+ cities."