Cricketer Pat Cummins launched New Balance’s store in Mumbai!

New Balance, one of the world’s fastest-growing sports brands, unveiled its first retail store at Linking Road in Mumbai alongside cricketer, Pat Cummins. The launch highlights New Balance's strategic expansion plans, under the newly launched India subsidiary, of broadening its global presence and making significant strides within India.

The retail concept embodies New Balance at the intersection of sports and culture catering to both, fashion influencers, and elite athletes. The new store intends to offer a dynamic retail experience highlighting the brand’s quality craftsmanship and its consistent strive for innovation. Conceptualized around central seating, the structural arrangement aims to stimulate community-building while encouraging consumers to connect and draw inspiration from each other as they navigate their individual selves.

Pat Cummins, who has been a part of the New Balance family since the start of his athletic career, played a key part in the launch day activities as the brand inaugurated its first store in Mumbai. During the event, Pat participated in several media interactions, gave a glimpse into his life outside of Cricket, interacted with his fans, and shared some memorable moments in a friendly game.

Pat Cummins, Australian Cricketer and New Balance Ambassador said. "I am thrilled to be part of the launch celebrations of New Balance's Mumbai store. It's exciting to see New Balance growing in India, a move that should excite all sports enthusiasts."

Radeshwer Davar, Country Manager, New Balance India expressed enthusiasm about this significant milestone, stating: “We are delighted to open our first ever store in Mumbai; at Linking Road, along with one of the best athletes in the world, Pat Cummins. At New Balance, we see ourselves at the intersection of Sports and Culture, and Mumbai as a city, truly embodies this belief, making it a great fit for our expansion journey in India."