Onitsuka Tiger, the Japanese fashion brand known for its fusion of heritage and innovation, proudly announced their first store in Dehradun, at Mall of Dehradun with Siddhant Chaturvedi joining the launch. Spanning an expansive 1500 square feet, this new retail destination showcases the Spring Summer 24 Collection, offering patrons an immersive journey into the world of Onitsuka Tiger's distinctive style and craftsmanship. The Dehradun store will be the 11th for the brand in India.
Onitsuka Tiger’s Dehradun store launch was highlighted by the presence of Bollywood actor Siddhant Chaturvedi. Known for his fresh, dynamic youthful style, Siddhant’s appearance connects seamlessly with the Onitsuka Tiger's High Fashion Minimalism. He said "I am thrilled to join an athleisure brand like Onitsuka Tiger for the launch of their debut store in Dehradun. The SS24 collection is one of my personal favourites because of how it blends floral prints and other playful elements. Be it the iconic Mexico 66 sneakers or their chic ankle boots, this showcases Onitsuka Tiger’s ability to seamlessly merge their heritage with current fashion trends,” said Siddhant Chaturvedi while browsing through the collection at the store.
Onitsuka Tiger’s SS24 collection theme is based on “Personal Layered”, featuring sophisticated, modern, and elegant pieces with asymmetries, gathers, cutouts, and the use of margins.
As Onitsuka Tiger continues to strive to redefine fashion trends with its innovative designs and unwavering commitment to quality, the Dehradun flagship store claims to stand as a testament to the brand's enduring legacy and its dedication to providing customers with an unparalleled shopping experience.