Ranveer Singh Unveils India’s First Wafer Protein Bar SuperYou

Bollywood star Ranveer Singh has announced the launch of SuperYou, a protein food and supplements brand co-founded with Nikunj Biyani. The brand has introduced India's first protein wafer bar, leveraging fermented yeast protein technology to deliver a nutritious yet enjoyable snack. 

To promote the launch, SuperYou has unveiled a campaign featuring the actor himself. The campaign highlights the significance of convenient, nutritious protein sources for all age groups and showcases Singh's characteristic enthusiasm. Singh's lively personality and dedication to fitness are in line with the campaign's emphasis on a novel take on protein snacks.

Each bar contains 10g of protein, 3g of fibre, and no added sugar. The current range includes flavours like chocolate, choco-peanut butter, strawberry crème, and cheese. The brand plans to expand its lineup with six to eight additional flavours in the near future.

Talking about the collaboration, Ranveer Singh said, "With SuperYou, I'm bringing a part of my own journey to everyone. I've always believed that power and unstoppable energy come from within, but sometimes, you need that extra boost. That's what SuperYou is about: it's that push, that charge in a bar that everyone can access."

Nikunj Biyani, co-founder of SuperYou shared, "Ranveer is a powerhouse and pure energy personified - he doesn't just live life, he charges through it, full throttle. That's the spirit behind SuperYou. We want SuperYou to be the go-to boost for anyone who wants to be big, bold, and full of life!"