Uber’s latest offering, Uber Shikara, has transformed the experience of exploring Dal Lake, giving travellers the ability to pre-book their serene Shikara rides through the Uber app. Launched in early December 2024, this innovative initiative is set to redefine tourism in the picturesque region, offering visitors a stress-free and magical journey across the iconic waters of Srinagar.
This limited-time feature allows users to pre-schedule Shikara rides up to 15 days in advance, ensuring their place during the busy holiday season. Designed to empower the local community, Uber will waive its service fee for these rides, enabling Shikara operators to retain the entire fare. Each ride accommodates up to four passengers for a one-hour journey, combining convenience with the cultural richness of Kashmir.
Prabhjeet Singh, President of Uber India & South Asia, remarked on the initiative: “Uber Shikara brings together tradition and technology, creating a unique experience that uplifts tourism and enhances accessibility in the breathtaking landscape of Kashmir.” Travelers also benefit from Uber Reserve’s seamless pre-booking feature and trip insurance, guaranteeing a worry-free ride across the tranquil waters of Dal Lake.
By introducing Uber Shikara, Uber demonstrates its commitment to empowering grassroots tourism workers while enhancing the travel experience for tourists. With just a few taps on the Uber app, visitors can immerse themselves in the serene beauty of Dal Lake, supported by the assurance of modern technology and heartfelt tradition. As the winter travel season unfolds, Uber Shikara promises to make every journey unforgettable.